a. Which of the following is true of consumer magazines? B) alternative marketing programs are on the rise. D. They offer greater selectivity in terms of demography and lifestyle to advertisers. B. general advertising rates. E. the selective binding ability of a magazine. c. They exceed business markets by size in most countries d. C. Low lead time Which of the following is true of split runs? E. creative options. E. Agate line, When a newspaper offers no discounts for quantity or repeated space buys, it is using a(n) _____ structure. A. limit the creative flexibility of print media in terms of placement of advertising material. E. day-after-recall. NMen, a men's weekly magazine, provides information on a variety of subjects such as men's heath, travel tips, sports, and so on. : Because of declines in circulation as well as advertising pages, many magazines have moved to what type of format? \text{Borrowings}&6,590&\quad\text{Preceding year}&3,998\\ b. printaculars A. ROP : Newspaper ads can be produced and run in various sizes, shapes, and formats. The _____ step of Young's creative process model deals with studying the idea to see if it still looks good or solves the problem; then shaping the idea to practical usefulness. E. SAU. E. Digital jetting, Which of the following technological processes makes it possible to personalize an advertising message? They are usually printed in alternate copies of a specific magazine. Advertisers generally attach greater value to primary in-home readers than pass-along readers. This could be done with the use of: The brochures were subsequently handed over to the newspaper office and distributed accordingly. Which of the following is a disadvantage of syndication? Marketing Communications Ch. 7-12 Flashcards | Quizlet They are avoided by most national advertisers because they generate high clutter. D. the creative appeal of magazine ads. b. work with only the seller's broker for 30 days When advertisers buy newspaper space based on combination rates, it means the advertiser gets no discount for quantity or repeated space buys. _____ are local TV stations to which a single television network supplies programming and services. False. They create lower customer receptivity. B. is considered to be an inefficient way to build frequency. Newspaper supplements Magazines are a highly specialized medium that reach specific target audiences. C. It is not as serious an issue for magazines as for radio or TV. Magazine networks C. Newspapers provide little geographic selectivity to local advertisers because of their inability to adapt ad campaigns to local market conditions. Low receptivity to advertising by readers A. E. hinder the evaluation of the overall benefits of an advertising media. The ad does not contain any margins and the chocolate swirl extends to the end of the page. The ads are set to be launched in alternate copies of a particular issue. B. adding farm magazines to business magazines would make the category too large. E. Creative inflexibility. E. Color ads are generally cheaper than black and white ads if they are placed on the front cover of a magazine. Which of the following advantages of magazines as an advertising medium is demonstrated in the way O'Brian's uses this publication? Postal Act of 1879--lower postage rates 2. C. primary reader. E. gatefold advertising. The reach and frequency of magazine advertisements are higher than advertisements through other media. B. special-interest papers. 15 Types of Magazines to Start Online in 2022 (+How to Create) ND Daily, a local city newspaper, caters to the residents of the city as well as the suburbs located in a 20-mile radius around the city. When Life and Look magazines were canceled in the early 1970s, their failure was the result of all of the following reasons except: 1. A. bleed page. C. gatefold. A. is no longer permissible due to the passage of recent anti-competition legislation. A. E. businesses do not have agricultural interests. The second cover of MagAuto opens up into a third page, which gives it an extra-large spread. Geographic selectivity Finn's Hallmark News, a weekly newspaper, specifically targets philatelists and contains material relating to philately, postal history, and other related information. Commercials became shorter because advertisers turned to shorter spots as a way of controlling their media costs. A. primary readership. the first u.s. magazine, Andres Bradfords American magazine, had a very short life. The ad does not contain any margins and the chocolate swirl extends to the end of the page. Low demographic selectivity A. Cross-boarding C. Standard advertising units These individuals would be willing to pay over $200 for a good pair of running shoes. c. Circulation e. a split run, Mars Inc., a premium cosmetics company, takes out ads in the Philadelphia, Boston, and Seattle editions of PlutoMag, a national magazine. Magazines are a highly specialized medium that reach specific target audiences. C. They generally have a long life span. Employment, automotive, and real estate ads are the three major categories of _____ advertising. A. d. work with only that agent. Which of the following advertising media has potential advantages of selectivity, reproduction quality, creative flexibility, and prestige? Newspapers and magazines are referred to as high-involvement media. Though they resemble newspapers, supermarket tabloids are considered to be a type of magazine. B. their high absolute cost. C. They are similar to national magazines and carry national and regional ads in four-color reproduction quality. D. lower lead time. _____ is the number of magazine copies distributed to original subscribers or purchasers. E. They are a separate category of newspapers along with daily, weekly, and national newspapers. He did not buy the magazinesthey were purchased and owned by the airline. D. Most magazines are not concerned about the clutter problem since there is usually no other way for advertisers to reach the market they serve. d. card stocks Magazines and newspapers allow the presentation of detailed information that can be processed at a reader's own pace. A. bleed page. Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. both I and II only 11. E. heavy card stock. C. regional editions of general sports magazines. A. ancillary reader. National newspapers NMen, a men's weekly magazine, provides information on a variety of subjects such as men's heath, travel tips, sports, and so on. D. Bleed ads E. Low publication prestige, Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? Which of the following statements about newspapers as an advertising medium is true? D. They are considered inflexible during production. A. local display C. make a newspaper accountable for the sales generated by the ad. B. B. multiplying the total readership by the average pass-along readership number. The models provide an organized approach to an advertising problem. E. It includes tabloid-size papers two columns wide. C. selective binding. E. Selective binding, _____ is a computerized production process that enables magazines to send different editorial or advertising messages to groups of subscribers within the same issue of a publication. E. They generally cost lower than newspaper ads. Which of the following is true of newspapers as an advertising medium? accounting. A. the cost efficiency of magazines. C. gatefold. d. Distribution. D. total readership. This information is part of: According to the creative process outlined by Graham Wallas, which of the following stages deals with gathering background information needed to solve the problem through research and study? National advertisers tend to avoid weekly newspapers because of: The ad for Faerie, a premium soap brand, contains a piece litmus paper that is stuck on the page and that a consumer can use to test the acidity or alkalinity of the soap. A. D. It is generally considered unsuitable for inexpensive consumer products. E. behavioral. E. identify potential target markets. C. diminishes the value of pass-along readership. \quad\text{Current year-end}&32,311&\text{Net income:}\\ According to Standard Rate and Data Service (SRDS), magazines can be classified as: According to Standard Rate and Data Service's (SDRS's) classification of magazines, _____ magazines are bought by the general public for information and/or entertainment. It states that copies that sold for less than half of the basic price of a magazine could not be counted as paid circulation. C. Pass-along readers should be totally discounted in evaluating magazine readership. Chapter 9 Questions Flashcards | Chegg.com a. The clutter problem for a magazine increases with more ad pages adding to its success. Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing: The use of a third page that folds out to create an extra-large advertising spread in a magazine is called a(n): The second cover of MagAuto opens up into a third page, which gives it an extra-large spread. D. creates overlapping subscription data. Operations Management questions and answers. Magazines that are published for special-interest groups are targeting: The New Jersey Concord is a magazine that targets the members of various law enforcement agencies in the state of New York. The cardboard replica was designed to pop-up when a reader opened that particular page. A. C. Unlike magazines, they are generally easier to reproduce. Which of the following statements best describes the relationship between marketing and communications objectives? D. regional editions of specialty magazines. c. space units D. international editions of popular food magazines. This scenario depicts the use of _____. E. can eradicate the problem of clutter. A. In an issue of Homespun Comrade, Raiment purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines at Raiment authorized dealers. C. The clutter problem for a magazine increases with more ad pages adding to its success. Media buyers primarily evaluate magazines on the basis of: their ability to deliver the advertiser's message to as many people as possible in the target audience. A health magazine is an excellent idea because health is a topic, as vast as any other. E. bleed runs, A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. A. display advertising Irrespective. (Round unit cost to three decimal places. C. The publication must have 70 percent or more paid circulation. Under the DAGMAR model, a _____ can be performed by, and attributed to, advertising rather than to a combination of marketing factors. Which of the following is true of the "50 percent rule"? a. a printacular E. run-of-page ad. The total audience, or readership, of a magazine can be calculated by: multiplying the readers per copy by the circulation of an average issue. Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. B. they are prohibited from advertising in the broadcast media. In magazine advertising, this third page is referred to as a(n): A. C. a preprinted insert During ad breaks in TV programs, some viewers change channels to avoid commercials. A. historically farms were not perceived as businesses. Answer: The correct answers are letters "C" and "D": It offers relatively lower reach and frequency than other media; It is generally considered to have a lower lead time.Explanation: Magazines are mediums of information characterized by being dedicated to a targeted market.This is because magazines are printed over certain specific matters such as auto magazines, cooking, food, and beverage . B. bleed page. She saves every issue and often uses them as reference material. _____ offer advertisers an opportunity to buy space in a group of publications as a package deal. B. This ad is an example of a(n): Primary circulation A print ad for flood insurance lists twenty reasons why every homeowner should have flood insurance. According to Standard Rate and Data Service (SRDS), magazines can be classified as: consumer, health care, and business publications. Which of the following is an advantage of magazines as an advertising medium? If the market area within the city is referred to as the city zone, the market in the suburbs whose residents trade with merchants in the city zone is referred to as the: In this scenario, The NsDaily is offering: a. an ROP rate b. an open rate c. a combination rate d. a flat rate e. a preferred position rate, While on a flight . Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? A. Which of the following is considered to be an advantage of newspapers as an advertising medium? It offers a fingerprint recognition program to its users. A. bleed page. Raiment Inc. manufactures sewing machines. Trade E. principal readership. Critics argue that printaculars: Selective binding D. Cultural A. B. guaranteed readership. They are suited to marketers interested in reaching general consumers of services. Verified answer. Which of the following problems is a manager most likely to face if he uses sales as a measure of advertising effectiveness? However, James does not pay for the magazine and is only interested in one particular column. Advertisers of a fast-food restaurant want to achieve geographic selectivity in their magazine media schedule. This type of advertising is known as _____ advertising. a. Traditionally, newspaper advertising space for national advertisers has been sold according to the: With respect to the given scenario, Bedazzle Cosmetics bought the commercial space during the _____ market. Business publications directed to wholesalers, dealers, distributors, and retailers are known as: Circulation verification services are important to media planners because: they provide reliable figures regarding the size and distribution of a magazine's circulation. A company that manufactures paintball equipment might prefer to advertise in specialized publications rather than newspapers due to: B. Employment, automotive, and real estate ads are the three major categories of _____ advertising. A. their limited pass-along readership. B. enhanced advertising pages. Creative flexibility Which of the following is true of consumer magazines? Show how the company reported cash flows from financing activities during 2016 (the current year). Question 5 Answer saved Marked out of 1.00 Clear my choice Which of the following is not true? B. craft magazines. In this scenario, Finn's Hallmark News is a: _____ offer differentiated editorial content and are published for labor unions, professional organizations, industries, or hobbyists. In participations, advertisers have little control over the placement of ads. Study with Quizlet and memorize flashcards containing terms like Which of the following groups did British and early American magazines pursue as their audience in the 1700s?, Why was there a boom in the number of American magazines in the mid-1800s?, True or false: Magazines became cheaper in the late 1800s, which caused them to grow in popularity. E. Special-interest. 1) The utility of the consumer is maximum at a point where the indifference curve of the consumer is tangent to his budget line, which happens at the point A. E. networking magazines. A. daily newspapers A. the wider reach of specialized publications. A. magazines that are targeted toward a particular area. Business publications are important to advertisers because: they provide an efficient way of reaching the specific types of individuals who constitute their target market. E. It is not open to financial institutions such as banks and travel agencies. Advertisers are required to use large space buys or color to counteract clutter. A. selectivity. E. Lack of reader involvement. Which of the following statements is true about clutter in magazine advertising? Which of the following is true of newspapers as an advertising medium? E. overrun fold. They are useful for reaching general consumers of services. However, the ad created by its creative team was way larger than the normal page size specified by the magazine publisher. Selling mags for less than cost 2. high ad costs 3. decreased circulation. Mass Communication: Media Literacy and Culture - Chapter 5 - Quizlet They are generally considered to have better reproductive quality than magazines. This scenario is an illustration of: Which of the following comparisons between primary in-home readers, pass-along readers, and out-of-home readers is true? Solved 34. Which of the following is true of consumer - Chegg Which of the following disadvantages of newspapers as an advertising medium should Pluto Inc. consider?