Access to this and all other statistics on 80,000 topics from, Show sources information Demographics: MLB fans are slightly older than football fans (16% more likely to be aged 56-60), slightly wealthier (22% more likely to make between $150-$250k), and even more Male skewing than our NFL and NCAA football fans (48% more likely to be a Male). Major League Soccer - Statistics & Facts | Statista That's far outside the desirable and incredibly marketable "Men Aged 18-34". 2022 and the new TV deal negotiated to start then will reveal a lot about where MLS stands. While the June poll showed NBA fans are the most supportive of leagues and teams throwing their weight around on political and cultural issues, Tatum acknowledged that a share of the leagues fans would prefer it stick to sports., Weve heard directly from a group of fans who disagree with the decisions that were making and we respect that and we completely understand that point of view, he said. At the same time, the rise of additional franchises, influx of international stars and widespread game telecasts have increased access and attention to the games. Only one NFL team, the Tennessee Titans, has a larger share of Republican fans than Democratic fans. Fans of the San Francisco Giants, Chicago White Sox, New York Mets, Oakland Athletics and Los Angeles Dodgers were most likely to identify as Democrats. Qatar World Cup Poses Unprecedented Challenges in Soccers Quest to Capture Americas Attention, How Blue-Chip Sponsors Are Approaching the Very Messy Qatar World Cup, Do Not Sell or Share My Personal Information. World Cup Demographics Media is more complex than ever. The league has long suffered from TV ratings malaise while stadium attendance, leading up to the pandemic, had been trending upward. What Is Demographic Audience Analysis? | Similarweb Low ratings aside to start the season, Lewis said getting on broadcast TV is essential. At 40 percent, the average MLB team has a smaller share of nonwhite fans than the NBA and NFL, and is within a percentage point of the average NHL team. MLS is not alone. Understanding Roku's audience: Scale, demographics, and streaming Other aspects to consider are local fashion and traditions. You can only download this statistic as a Premium user. In fact, with almost every other major sports league in the United States put on ice over the early part of the summer this was a chance for MLS to dominate the airwaves. As a demographic, MLS fans are the youngest professional sports fans and the most likely to stream content. NFL Commissioner Roger Goodell in recent months has changed his tune with regard to on-field protest of racial inequality and police brutality, and the league has introduced a slew of gameday initiatives aimed at raising awareness. The April 17 Los Angeles FC versus Austin FC game averaged a 0.24 rating, equal to 485,000 viewers, on Fox. Nielsen numbers show the NBAs viewership since its restart in The Bubble is down 13% compared to before lockdown. 46% of the average NBA teams fans are white, compared to 61% for the average NHL team. You may be surprised how much you can learn when correlating preferences and behavioral patterns with gender distribution. As soon as this statistic is updated, you will immediately be notified via e-mail. MLS WORKS is an incredible platform that the league has developed to address social issues and improve the communities that continue to embrace the league. In Part 2 of the Facebook Ads for Real Estate series, 'Campaign Objectives,' we walked you through the process of accessing your Ads Manager and selecting your campaign objective ('traffic').Now you are going to learn how to set up your audience, select your ad placements, and create a set budget for your ad in the 'ad set' section. MLS media rights: What to expect? - Sports Media Watch Ive said that I want our players to be very sensitive to just how important it is to the majority of our fans, more than any other team, the majority of our fans how sensitive they are recognizing what this great country is and what this flag stands for, Jones said. I dont think marketing is really enough to overcome the broader headwinds facing TV sports and TV in general nowadays, he said. Alex Silvermanpreviously worked at Morning Consult as a reporter covering the business of sports. Copyright 2023 The Nielsen Company (US), LLC. I have been troubled by the fact that most women's leagues and tournaments are prefaced with "Women's" (such as Women's World Cup, Women's Final Four and Women's National Basketball Association), while men's sports leagues and tournaments are not prefaced with "Men's." Fox is only down 12%. While the league showed its support for the Black Lives Matter movement in the wake of George Floyds death by stenciling BLM onto the pitchers mounds at each ballpark, it did not make a league-wide decision to postpone games in solidarity with the Milwaukee Bucks walkout, instead leaving it up to the teams to decide. They are down 65% overall and down 71% in the key demographic, 25-54. Find your information in our database containing over 20,000 reports. If there is no real progress by then, either in the growth of TV audiences or in the money pulled in through rights, MLS may have to consider taking a different route. That came at the end of a season in which ESPN2 averaged only 181,000 viewers and NBC . (Prior. The 1994 World Cup, the creation of MLS, and leagues around the world becoming more accessible have helped turn more Americans into fans of the world game. Get full access to all features within our Business Solutions. Alex Silvermanpreviously worked at Morning Consult as a reporter covering the business of sports. That was down 48% in the ratings and 36% in viewership from the networks first telecast last season between Nashville FC and Atlanta United, which aired in prime time on February 29, 2020. MLS claims the Orlando tournament was successful in attracting younger and Latino viewers to the league, with a large proportion of the audience classed as new viewers. Among the so-called stick-and-ball sports, the NFL (67%), MLB (55%), college football (52%), NBA (46%), college basketball (43%) and NHL (38%) all ranked higher in popularity than soccer. The Los Angeles Angels, Miami Marlins, Los Angeles Dodgers, Oakland Athletics and San Francisco Giants have the most diverse fans in MLB. Psychological audience analysis is the third category of audience analysis and focuses on attitudes, beliefs, and values. The most important key figures provide you with a compact summary of the topic of "Major League Soccer" and take you straight to the corresponding statistics. Follow him on Twitter @richardlapchick and on Facebook. The leagues original deal, struck with ABC and ESPN even before there were teams or players, gave MLS no rights fees. data than referenced in the text. While MLS has grown in-person attendance to. 2023 Morning Consult, All Rights Reserved. During last summers MLS is Back Tournament, ESPN displayed virtual advertising along the sidelines, walls, and on the field. SERGIC RESIDENCES SERVICES Company Profile | WASQUEHAL, HAUTS DE FRANCE Understanding these characteristics of your audience is critical for marketing campaigns. NBA teams account for the 18 most diverse fan bases in the four major sports. 9.4% of players identified as two or more races. Welcome to MLS, Season 27: Where one key factor could supercharge the The MLS TV audience | US Soccer Players As a technological service provider, you might be interested in the position and seniority level in a company to assess the proficiency level and issues the audience faces. Here well examine what is demographic audience analysis and how to do it. The Institute for Diversity and Ethics in Sport (TIDES) at the University of Central Florida released its annual Major League Soccer (MLS) Racial and Gender Report Card (RGRC) on Wednesday. A significant barrier stopping MLS from becoming a truly major sports league in North America. Demographics. The mid-season tournament, designed to keep the league rolling during the Covid-19 pandemic, was by its very nature a TV product right down to its hosting at the ESPN Wide World of Sports complex in Orlando, Florida. (Getty Images / Morning Consult artwork by Anna Davis), Soccer Still Lags Behind Big Four Sports in Popularity Among U.S. Standing in front of the students, you realize this isnt the right audience for your presentation on the latest developments in open-source, low-code languages. 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She recognizes that she is a role model for young women who aspire to have the same opportunity to chase their dreams, and she wants the sport to develop more role models. He pointed out that these leagues in particular might face more backlash based on the demographic makeup of their fans. The simple answer is web analytics. Information about your competitors audience can help you refine your audience targeting and adapt your marketing efforts and growth strategy accordingly. There is more as Glen Greenwald states. When the Milwaukee Bucks refused to play on Aug. 26 following the police shooting of Jacob Blake in Kenosha, Wis., sports properties across the country postponed some, if not all, of their scheduled competitions. Enthusiasm for soccer was higher among younger adults than the general population, with 40% of those ages 18-34 identifying as fans. Major League Baseball shares the most male-heavy audience, at 70 percent, with the NBA. During a local radio appearance this week, Jones suggested its important for the Cowboys in particular, given the makeup of their fan base, to consider the opinions of fans who believe politics have no place in sports or that kneeling is unpatriotic.