It's skimmable with plenty of visuals supporting the new releases and provides a CTA that prompts you to watch the trailer. How To Write Good Marketing Emails in 7 Steps (With Examples) Apr 2014 - Jan 20161 year 10 months. Master the fundamentals of email marketing with a free online course. Write for us: Web design, Email Editor & Marketing Guest Posts If you send a discount coupon for your product to subscribers that dont even know how to diagnose their problem, youll probably lose them. It centers the product in a fun, attractive way. Every element from the header, to the image of the chipmunks, to the friendly copy work together to create a campaign that's promotional without being pushy. As it turned out, the discount code was actually a bonus promo for Rent the Runway, a dress rental company that likely fits the interest profile of most Birchbox customers which certainly didn't disappoint. Ensure that the asset is easy to consume. This email is personable and reads like you're catching up with an old friend. People who don't want to read your emails don't belong on your list. Here are examples of features services like HubSpot offer to consider when choosing an email service provider: While you probably dont think twice about the formatting or subject line of an email you send to a friend, email marketing requires a lot more consideration. But newsletters aren't TheSkimm's only strength when it comes to email. Page not found Instagram 2)- We have 10k+ subscribers on our blog, that will increase your post reach. Why write for us. Plan these emails out, outlining the core message and take-away for each email. That's exactly what Matt Becker of Mom and Dad Money does and he does it very, very well. Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly which is especially important, because its newsletters are so long. On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work namely, marking them all as unread without reading or unsubscribing altogether. Brooks Sports struck while the iron was hot with a proud email that was sure to be opened and forwarded. Also Known As Writing for books. It sets expectations for communication moving forward so that the buyer persona can choose what's best for them. You can also take a look at some quick additional tips in this video by HubSpot Academy: And remember, your subscribers want to hear from you and they want to relate to you. Have you ever heard the saying from Meredith Hill, "When you speak to everyone, you speak to no one"? Free and premium plans. How does your CRM describe those properties? Email marketing's greatest advantage is its ability to reach audiences at the most opportune time. Email Marketing - Write for Us | Guest Post Email campaigns like this one allow companies to demonstrate their loyalties and add value to the products their best users have chosen. To build that list, you need several ways for prospects to opt-in to receive your emails. Email subscribers are alerted to deals and promotions with emails like this one. Not to mention the header does an excellent job of explicitly stating what this email is about. A/B testing, or split testing, is a way to see what type of email performs best with your audience by analyzing the results of email A against email B. Heres the step-by-step process for A/B testing your emails: Most email service providers will have A/B testing built into their software, which will make it easy for you to compare email results without much manual work. Athletic Greens a company that sells green juice in a powder form is that expert in the health and nutrition biz. Theres nothing worse than signing up for a great offer only to be disappointed by the content that follows. They're easy to consume, they catch your eye, and they have an emotional impact like the fun GIF in one of Postmates' emails that's not only delightful to watch, but also makes you crave some delicious Chipotle. 12 Best Email Marketing Services in 2023 - GetResponse The email is relatable and reads as though it comes from a friend, which helps earn a positive reaction. E-commerce helps small, and large businesses . Download these email marketing planning templates to keep yourself organized throughout the year. But Luminary wants me to discover (and subscribe to) all the other awesome content it has and I probably wouldn't without this encouragement. Marketing + "write for us". If you arent getting the numbers you want, try playing with these variables to improve your email results. They choose your products. What Hill is getting at here is that if you're watering down your message to apply to your entire audience, you're leaving opportunity on the table opportunity for creating high-value, specific, relevant content that speaks directly to the recipient. If you're reading this, you probably have an email address (or two, or three ). Wrapping Up. "Take it from the expert" Thats what the subject line of this email campaign reads before citing interesting answers about the benefits of the product. We will be so excited to welcome you with open arms. Every user that is part of your autoresponder will receive each email that youve added to the series. Sales promotion emails. First and foremost, you need to know who you are talking to in your emails. Write for us - Enhance your reputation as a thought leader in digital marketing . When those makers see Etsy featuring their content, theyll be more likely to forward the email to friends and colleagues. Effective email marketing campaigns are designed for all devices on which users can read their emails desktop, tablet, and mobile. Call Us: +1 469 206 5510. . An email marketing campaign is a scheduled series of emails used to nurture leads and current customers with the purpose of encouraging engagement and increasing sales. Always provide a way for them to opt out. Unless youre a designer and developer on top of being a skilled marketer, templates will save you a ton of time they take the design, coding, and UX-definition work out of crafting your emails. Plus, the green color of the background emphasizes that gift cards are a more environmentally friendly option. Tutorials/case studies. And our blog is a reputable library of information and insights where they can learn and share best practices. Just make sure to be as exclusive as possible when sending emails to each subgroup. The language is friendly, succinct, and persuasive. But if you're looking for an email marketing service that can target smaller groups of contacts effectively, ActiveCampaign has the features to make it happen. Oftentimes, this type of positioning makes the recipient feel like they're specially chosen, which encourages them to take advantage of the special opportunity they've been presented with. You can use HubSpot's Email Marketing service for free. It's smart to purge your subscriber lists of folks who aren't opening your email lists, because low open rates can seriously hurt email deliverability. In addition to linking to different Etsy shops products, the email campaign includes a time-bound call-to-action (Shop the final hours) and multiple eye-catching discounts. Write for us Technology, business and digital marketing articles Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. I tend to listen to episodes from the same podcast instead of branching out to new ones. Did you see it move? 4)- We will do SEO of your post and promote it on Google. You can do that by: Once you know the purpose of each email you're sending and you have the subject lines, you can write the copy that will engage your list. How To Write A Marketing Email: A Complete Guide So support your blog information with links to your studies or case studies. Here are some tips for creating an enticing opt-in form: Your form should be branded, stand out from the page, and entice people to sign up. Marketing + "guest blogger". Every email you send should treat your subscribers like humans that you want to connect with, as opposed to a herd of leads that youre trying to corral into one-size-fits-all box. E-commerce is used to exchange goods and services over virtual platforms like social networks, the internet, and mobile applications. First you're drawn in with the testimonial at the top, then you're presented with a list of reasons why you should join their Business Bootcamp emphasizing the course is now 50% off. Every email you send from your work email address also can be optimized to convert with a little planning. First, consider if this is a blessing in disguise, as uninterested parties are removing themselves from your list. Subscribe to the Marketing Blog below. Below this copy, the simple grid design is both easy to scan and quite visually appealing. We're committed to your privacy. Below are steps you can use to write good marketing emails for your organization: 1. In the meantime, treat every single subscriber and lead like gold, and youll start to see your email list grow organically. Read world-renowned marketing content to help grow your audience, Read best practices and examples of how to sell smarter, Read expert tips on how to build a customer-first organization, Read tips and tutorials on how to build better websites, Get the latest business and tech news in five minutes or less, Learn everything you need to know about HubSpot and our products, Stay on top of the latest marketing trends and tips, Join us as we brainstorm new business ideas based on current market trends. In addition, once you set a schedule, be consistent. The beauty of anniversary emails, in particular, is that they don't require subscribers to input any extra data, and they can work for a variety of senders. Not only that, but it effectively catches the eye of the recipient, differentiating the message from others in their inbox. Well, this email from UncommonGoods succeeds in creating a sense of urgency by focusing on the value of acting now. Expand your audience and further develop your authority online. Talk about a high level of personalization! Use this template to strategically organize your email marketing. Marketing + "contributor guidelines". Email Marketing Write For Us - Contribute And Submit Post They choose your emails. That means you don't have to go hunting to find the most interesting part of its blog posts you know exactly where to look after an email or two. Fitness expert and trainer Lita Lewisdid just that in this email, where she reconnects with her subscribers and informs them about her upcoming app. An autoresponder, also known as a drip campaign, is a series of emails that is sent out automatically once triggered by a certain action. Tailor the length of your email sequence to the length of the buying cycle and stage the persona is at in the buyer's journey. Something important to note about GDPR is that it only applies to businesses that operate in the European Union and businesses that market to EU citizens. Besides, the format includes correctly using the H2 and H3 heading tags in capital letters. Once your emails are built out, check them over before hitting the send button. The offer can take a number of formats, should be valuable to your prospects, and is given away for free in exchange for an email address. That's why email is such an important channel. Plus, the email remains short and sweet, to emphasize the message that Dropox didn't want to intrude it just wants to remind the recipient that Dropbox Paper exists, and why it could be helpful. Parameters to be followed in contents. The easiest way to accomplish this is to have your new subscriber add your email address to their address book. And while I'm certain that this email was, in fact, automated, it feels really human. Was the offer appropriate for the list segment. 03/23/22. I also love the "Tell Us What You Think" CTA at the bottom of the email. Express knowledge on a new channel that your business does not own to increase trust in your company. They also sometimes have fun survey questions where they crowdsource for their blog. There are many creative ways to build your email list (and, no, purchasing emails aint one). That means, not sending generic email blasts. Traffic Generation Email Marketing Campaigns. Sending the right email at the wrong time is detrimental to your bottom line. So when emails appear to be created especially for you, you feel special youre not just getting what everyone else is getting. Marketing + "guest column". I think this email also makes quite a brilliant use of responsive design. In addition, it contains an attractive image of the recipe and a quote from one of Mob Kitchens staff members. Write topics that will be useful and informative for new digital marketers working with a client or new business owners looking to implement a marketing plan. That's a great co-marketing partnership right there. Writing in the second person means using the pronouns "you," "your," and "yours." For example, "Before you leave in the morning, remember to bring your jacket." It means you orient the copy towards the reader, not yourself. Because GetResponse blog readers come from all walks of life all around the world, we like to create clear, compelling content. Don't confuse your email contacts by providing too many options. This small bit of animation helps to separate this email from Starbucks from all of the immobile emails in its recipients inboxes. Use a relevant call-to-action to an offer that the reader will find useful. J.Crew Factory recognized this problem and then created this email to serve as a solution for those incapable of pulling off a Pinterest-esque wrap job: gift cards. Not all email lists are created equal. These questions plague every marketer. Write for us - Mailercloud Marketing Tech provides digital marketing news and jobs, industry analysis and digital media insight around numerous marketing disciplines; mobile strategy, email marketing, SEO, analytics, social media and much more. Use this template to strategically organize your email marketing. Consider where your audience is in their buying journey and provide the type of content that they'll find useful. There are a couple of ways to do this. Try different CTAs, e.g., graphic versus Inline copy, bold versus subtle. Engaio Digital is a growing platform. 30 Brilliant Marketing Email Campaign Examples [+ Template] - HubSpot You've heard it a million times (and a few thousand of those times may have been from us): You should create a sense of urgency with your calls-to-action. Tactically speaking, list building comes down to two key elements that work cohesively to grow your subscriber numbers: lead magnets and opt-in forms. Do you have the inspiration that will challenge our readers? This email demonstrates the usual Uber colors and imagery, while making the value proposition clear. You'd think telecommunications companies wouldn't want to call attention to storm-induced power outages the one thing that sets off customers' impatience. I've been a huge fan of Mob Kitchens "Weekly Mob" newsletter for a while. Any information on your form should be a truthful representation of the offer. This customer-focused email is super effective in making the recipient feel like their likes, dislikes, and opinions actually matter. CTA: Your call-to-action should lead to a relevant offer and stand out from the rest of the email. You can also create campaigns to capture a sales conversion from leads who are close to a purchasing decision. We talked about segmentation briefly above. Writing with us will help you uplift your ideas and creations with our dedicated readers. Automation helps save time, but it should never be at the cost of the experience. One example might be creating "abandon cart" campaigns for recovering lost sales conversions; or, like in the example above, promoting a flash sale to get users to upgrade. Visuals help your recipients quickly understand the point of the email. We would be happy to share your tips, lists, tutorials, case studies, guides that fall into these categories. That was the subject line of this automated unsubscribe email from Cuisinart. Just one caveat: when making your selection, choose email templates that are proven to be effective. You wont be able to accurately measure your email marketing effectiveness. Write for us. Your software is smart, but it's not smart enough to automatically know which recipients you're sending to. Why is this important? Images: Choose images that are optimized for all devices, eye-catching, and relevant. The great thing about autoresponders is that you can set it and forget it. Rewrite your copy to make sure that its clear what you want the reader to do. Let's take a moment to reflect on these 11 expertly crafted promotional email examples, while considering how you can adopt - and adapt - their special techniques to your benefit. Why, dont mind if I do. 100 Email Subject Lines We Actually Clicked. At the bottom, the terms read, This offer is exclusive to you and this Starbucks Rewards account and cannot be reproduced, transferred or used by anyone else. What feels more exclusive than that? Here are a few guidelines to ensure youre creating a valuable asset for your potential list. Free and premium plans, Operations software. Your lead magnet is exactly as it sounds: something that attracts prospects to your email list, usually in the form of a free offer. Be personable and address your reader in a familiar tone. Free and premium plans, Content management software. The more you segment your list, the more trust you build with your leads and the easier itll be to convert them later. How did they subscribe in the first place? You may be running a seasonal campaign that only requires one or two emails, or you might be building a long-term top-of-mind nurturing campaign. With several platforms vying for our attention, brands like Netflix have gotten more targeted with its emails. Did a certain subject line perform better than others? Ask for only the most essential information: first name and email is a good place to start. Generate leads: Entice subscribers to provide their personal information in exchange for an asset that theyd find valuable. Here are a few types of lead magnets you could create: If youre short on resources, you can even repurpose your existing content to create lead magnets. Whether it's generating more leads, adding a quality backlink, building your brand awareness, or improving conversions -try " SE Insight " that is just right for you! Forgetting to do this can lead to high unsubscribe lists and can even get you in their spam. X . It can help you drive qualified traffic to your product pages, blog posts, and web pages, consequently boosting conversions. Test your emails and make sure they work on all devices. Not only is the design super eye-catching without looking cluttered but the home items are user-made. Adding items to their cart or having a purchase history are both strong indicators. Whether its a PDF, a webpage, a video, or some other format, make it easy for your new lead to obtain and consume it. The email lets the items speak for themselves, showcasing them as art rather than products. Now let's review when you should use email marketing and some benefits and statistics that support the reason why email marketing is so valuable. A daily dose of irreverent and informative takes on business & tech news, Turn marketing strategies into step-by-step processes designed for success, Spotlighting bold Black women entrepreneurs who have scaled from side hustles to profitable businesses, For B2B reps and sales teams who want to turn complete strangers into paying customers, Get productivity tips and business hacks to design your dream career, Free ebooks, tools, and templates to help you grow, Learn the latest business trends from leading experts with HubSpot Academy, All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. We publish high-quality articles for free. And you've got meticulous preparation to thank for that. You'll want to know the average email stats for your industry and use them as benchmarks for your goals. You may also even consider follow-ups based on the actions that each recipient takes. Before you come up with your campaign goals, gather some context. The recipient's best interests are in mind, and they're setting expectations for something that they may imminently care about. Did you see that? We share every post with our content promotion tool. Operating Status Active. Write For Us - Market Me Good If it does tickle your fancy, your articles on writing for business, technology, and digital marketing are cordially invited. Your opt-in form is how you get a prospects information to add them to your list. Keep company records to prove GDPR compliance. Write for us is a unique opportunity for web design sites to showcase their talent and knowledge through guest posting on Editage. If you're going to change the way you communicate with a lead or customer, give them clear, fair warning so, if they aren't on board, they can make the necessary adjustments to keep their inbox clean. From the imagery to the call-to-action, this email is well-poised to generate purchases. Articles should touch upon the following: Web Design, Ecommerce, Web Hosting, SAAS, SEO, No-Code, SEM, Analytics and Social Media strategies. This email uses a professionals expertise to sell the product, all while answering critical questions potential buyers may have before making a purchase. The colors are bright, and it's not too hard to scroll and click notice how each podcast row is large enough for me to hit with my thumbs. Put yourself in the shoes of the buyer persona. Marketing Executive Marketing Executive is responsible for generating sales by designing marketing strategy through content producing plan which is later used as marketing tools in social media advertising. Your email campaign can be made up of multiple emails, so consider taking your email recipients on a journey with each email serving a single purpose. Include directions on how to do this in your welcome email. We also love the image of a shoddily-wrapped gift, signaling how much easier it is to buy a gift card no wrapping required. The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Lead Your Campaigns with Audience-based Messaging. Think of Workflows like a flow tree with yes/no branches that will execute actions based on the criteria that you set.Workflows have two key components: The key difference from an autoresponder is that workflows are smart: They can change the course of your automated series based on what your prospect will find useful. Check which emails hard bounced and remove those email addresses from your list. Write For Us - Social Champ In an autoresponder, a user receives a specific set of emails at specific time intervals no matter what action they take. How did your CTR compare to your open rate? Of course, if you read the email copy below, Birchbox didn't actually forget to put that discount code in her box but it was certainly a clever way to get her attention. All submissions must be unique and original. You can tell a lot about a prospects mindset by the content they consume. Responsiveness: 55% of emails are opened on mobile. "Additionally, explain what distinguishes you from other applicants. That's what makes a lead take action, right? Below are some email marketing trends for B2B, B2C, ecommerce, and real estate companies that can inform your email marketing strategy. Make sure your offer is aligned with the value that you will provide throughout your relationship, otherwise you risk damaging trust. Confession: We have a serious email marketing crush on DAVIDsTEA. To really drive this point home, consider this: Personalized emails have higher open rates. While email has managed to stand the test of time, many marketers have failed to update their strategies since its inception. Here are some ways you could break up your list: In reality, you can segment your list any way that you want. From there, you must build the segment. The call-to-action has arrows pointing to it so that theres no chance of missing it. Thats because youre skipping the part where you build trust and develop the relationship. This "storm update" got the company out ahead of an event that threatened its service, while allowing its users to get the weather updates they need right from their Wi-Fi provider. I have to say, I'm a sucker for GIFs. An email marketing report is a spreadsheet where you can record your results in one place to help you make inferences from your KPIs and take action to improve them. Plus, the timeframe can be modified based on the business model. Not only was this initial email great, but his response to my answers was even better: Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers. Here are a few extremely important things to keep in mind before you start emailing your list that you worked so hard to build. Pop up for FREE EMAIL MARKETING PLANNING TEMPLATE, personalizing emails based on past purchases, learn how to build an effective email strategy, repurpose your existing content to create lead magnets, email templates that are proven to be effective, consumers desires to know how and why their information is being used. We also love how consistent the design of Uber's emails is with its brand. Our articles cover platforms such as Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube, and Snapchat. It includes the date the recipient signed up, the number of mornings spent together, and even the number of minutes the user has spent reading the newsletter. Evaluate your offer to ensure that it provides value to your segmented list. That said, this email from AutoTrader serves as a refreshing change of pace. More than half of US households subscribe to multiple streaming channels. You should also set up different lists for different types of emails, so customers and prospects can sign up for only the emails that are relevant to them. It centers the recipient's needs with the slogan "Happy Inbox, Happy Life." Here are some examples of different purposes your email campaign may set out to accomplish: One of the biggest benefits of email marketing? We also cover some topics for small business owners on real estate and finance, You can also write for us real estate and finance topics. Place visible unsubscribe links within your emails. Few people want to read an email that simply gives them a wall of text. The review process is fast; we publish an accepted article within a month. It keeps the audience engaged and shows the impact that their actions have made on the organization in the effort of staying top-of-mind and increasing future participation. Heres how you should organize your report: While there are many rules to sending a marketing email, the most important is this: Treat your subscribers like humans. Adjust the time and day that you send your email to see what works best. Write for Us -Marketing, Content Marketing, Email Marketing, etc. This can include specific metrics you want to achieve, such as website traffic, click-through rates or a sales figure. Use this template to strategically organize your email marketing. Entertaining and motivating original stories to help move your visions forward.