"MUSH, Mark Cuban, and How Space Aliens Win", "Shark Tank: Mush Overnight Oatmeal Accepts $300,000 Offer from Mark Cuban", "MUSH ready-to-eat chilled oatmeal wants to be more than a breakfast item", article "MUSH (Overnight Oats)" is from Wikipedia, https://en.everybodywiki.com/index.php?title=MUSH_(Overnight_Oats)&oldid=1732385. "It was great to have that outside perspective," Thompson said in the Dallas Business Journal article. You just need the courage for the next best step. The duo explained that Mush requires no cooking, and anyone can enjoy it without compromising the health benefits. Our Story Start even if you don't know how. As for what they have on the horizon, they plan on moving ahead with a few new products including a kid version of the oat snack called Mushkins, and a shmudie, which will essentially be a protein smoothie. Everything you need to know about your Pitch Deck? Often when folks are just starting out, they become overwhelmed by thinking of the whole trajectory of entrepreneurship. Carrying on with their pitch, Ashley states that Mush is also dairy-free, protein-rich, high in fiber and served conveniently cold in ready-to-eat pods. It is a refrigerated item with a deliciously creamy texture and outstanding nutritional value. They found that people are ready to spend lots of money on clothes, shelter, etc. Katherine Thomas - Co-Founder @ MUSH Foods - CrunchBase The abundance of orders chocked the supply line as the firm faced difficulties in providing more packaging. She had discovered a white space that was equal parts healthy, delicious, and convenient. What is Growth Hacking and how does it work? They received $300,000 for a 10% stake in the company, as well as an unlimited line of credit. Mush contains 100% natural ingredients, and the oatmeal never loses its beneficial elements as you dont have to cook Mush. Meanwhile, Mark and Barbara joined the race and offered the proposed $300,000 at 10% stakes. If we failed to meet this standard, please contact us athello@eatmush.com. Our purpose is to help people maximize their potential by enabling them to feel, think, and do better. They first met in the financial industry. I also love to have a banana along with my oatmeal. The founders of Mush Oatmeal, Ashley Thompson and Kat Thomas, both had a passion for nutritious cuisine and wanted to become entrepreneurs. What happened to Myspace? Made with clean ingredients to give you natural energy. The company's oatmeal products are cold-soaked in dairy-free milk and never heated resulting the product to take a pudding-like in texture, decadent in flavor and fresh, enabling consumers to enjoy fresh oatmeals. This special fiber works with the rest of these nutrients to keep you full for a longer amount of time. Dont think about that. Both of them were food lovers but wanted a healthy alternative as they researched that there were not many options to go for, especially for individuals who have a busy schedule. A healthy snack, Mushs overnight oats are not only soaked in handcrafted mylk (that is, milk made from nuts such as almonds and cashews) but are loaded with fruits and other superfoods. The founders of Mush are Kat Thomas and Ashley Thompson. Published in Blog and Shark Tank Products. [1], On November 26th, 2017, Thompson and Thomas presented MUSH on the twelfth episode of the ninth season of ABCs Shark Tank. It costs them $3.9 per packet and they sold it for 70 to 80 cents per unit, from where the firm manages to earn a huge amount of Revenue. Making a purchase through our links may earn Well+Good a commission. Elaborating further, she tells them that they had launched in Whole Foods in March. No preservatives. Ive thought to myself many times that *this* would be the week I start going to the grocery on the same day, once a week, with a carefully planned list of ingredients and come home to do my cooking and rationing. Continuing, however, he notes that their challenge is where theyre selling itthat is, they are currently completely reliant on grocery stores. It was actually quite difficult to find foods that were delicious, healthy, and satiating, said Ashley Thompson, CEO and Co-Founder of MUSH. Since launching, the brand has been applauded by health professionals, including wellness expert and actress Alyssa Lynch, who said, "MUSH is the best brand to eat and have in your home at all times." If you feel your experiencewarrants a refund or reship, please reach out to us. Why Did TrustEgg Shutdown? SAN DIEGO- MUSH Foods Inc., the makers of MUSH overnight-soaked oats, recently strengthened its senior leadership team with the hire of Laura Troiano, VP of sales, and Gary Hildebrand, director of finance.Both are newly created roles for the fast-growing snack and breakfast brand that is a consistent best-seller at Whole Foods Market nationwide, and is on track to more than quadruple its . I was diagnosed with stage 1 breast cancer three years after my mother's diagnosis of stage 3 breast cancer. After acquiring their proposal on the Shark Tank platform, Mushs sales figures rose significantly, scaling new heights in orders. Although the recommended procedure to consume Mush Oatmeal is in its natural state, you can heat Mush Oatmeal before eating. It's raw food. Aside from the convenience factor (I save so much time every night! We encourage you toenjoy your MUSH cold. As the founders nod in acknowledgement, Lori asks them to talk about themselves. What happened to PatientBank? The coffee coconut and the vanilla bean pair nicely with my morning cup of coffee. Having completed their pitch, the two founders go on to pass out a tray of samples to each of the sharks. But what if we told . Define Bottle: What Happened After Shark Tank? Mush propelled their idea into reality as the duo received positive feedback on digestion, taste, and nutrition from the farmers market. After a small discussion among themselves, Kat and Ashley decided to go with Mark Cuban. In a recent interview with Kat, she revealed that the biggest testament is the thousands of emails that have come pouring in. By February 2022, Mush Oatmeal was valued at $4.5 million and still operates in various online and offline stores, providing healthy and nutritious food.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[580,400],'wealthybyte_com-leader-3','ezslot_15',176,'0','0'])};__ez_fad_position('div-gpt-ad-wealthybyte_com-leader-3-0'); Mush Oatmeal has grown into one of the market leaders in its category, fulfilling millions of orders for various online and offline stores. Today, MUSH is the leading brand in its category, powered by a small but mighty team of passionate individuals who love to help others feel, think, and do better. Continuing where shed left off, Ashley points out that common snacks such as yogurt, cereal and protein bars are completely laden with sugar and other processed garbage. Holding up what appears to be a pod in her hand, Kat states that that is why they had created Mush. However, I have decided there is no shame in letting the pros help me out a bit. Various other family members suffered both physical and mental health issues. For the value and convenience that they provide, he believes that the price point isnt too high. I live in Basel . [2] They received $300,000 for a 10% stake in the company, as well as an unlimited line of credit. Though he appreciates their mission and purpose, however, Robert states that he is not a fan of the food business as it requires a lot of money. This is great option if a whole pack of one flavor is a bit too much, but one or two flavors might not strike your fancy. Incredibly high in antioxidants, the chocolate-flavoured oatmeal snack proves to be popular among the sharks. Mush can solve the problems of finding a healthy breakfast in this busy world and will promote digestion and weight loss. Ashley co-founded MUSH in 2015 with the conviction that easy, delicious, and nutritious food can elevate the world in powerful ways. In the end, they were featured in the twelfth episode of the ninth season, which aired on November 26, 2017. [1] They began by selling the product in local farmers markets. If you have your heart set on a specific flavor, go for it. Here is the complete analysis! Mush was founded on the simple belief that better foods create better outcomes. What Happened To MUSH After Shark Tank? - Mashed Mush has a motive of changing the world, it gives proper digestion and safe living. If anything, it will probably take a while before we see them back on television. Beginning their pitch, Kat shares that the two of them had found it genuinely difficult to find healthy and convenient foods, after going into the workforce. If youre not completely sold on every flavor, you can always go for a pack of one flavor. What is the Availability Heuristic and how does it impacts your business? Packaged in ready-to-eat pods, theyre the perfect choice for school, work, or travel. Cuban not only provided the pair with a generous investment . Since then, theyve also begun to ship their product nationally, which has led to a huge amount of growth over the past several months. Do tell us all your thoughts in the comments section below, we look forward to reading all the comments in the section below. Katherine Thomas - Chief Executive Officer - LinkedIn The duo entered the Shark Tank platform with a proposal seeking $300,000 for 10% as they wanted to grow their retail business. Eventually, they ran out of containers. We haven't cooked off the vitamins and minerals. Revealing more about its ingredients, she says that they use Michigan-grown blueberries, which contribute to its bitter earthiness.. All six flavors (and exciting limited edition flavor drops like Carrot Cake and Peaches & Cream to keep you on your toes) are well-rounded and can stand alone as a meal (if you want it to) without requiring a trip to the grocery store for fruit or chocolate to add. Preservatives and sugar-free, the on-the-go oatmeal breast fast soon began to make its way into the farmers markets in the San Diego area. Almost immediately, Robert is impressed with the taste, as with many of the other sharks. When soaked in dairy-free milk, this soluble fiber increases your bodys ability to absorb nutrients and aids in weight loss and digestion by breaking down starch. With the Well+Good SHOP, our editors put their years of know-how to work in order to pick products (from skin care to self care and beyond) theyre betting youll love. Kat shared that when she was working, she was not able to get healthy food because most of the cereals and proteins include high sugar because of which she decided to launch Mush. "My life purpose is to help others achieve physical and mental. Mush is still in business in the year 2021 and has a net worth of $ 4.5 million. That give your mind, body and tastebuds what they truly need to seize the day, every day. Mark Cuban bit, offering the entrepreneurs exactly what they asked for and adding on an unlimited line of credit. She quit her job and got to work. Mark Cuban bit, offering the entrepreneurs exactly what they asked for and adding on an unlimited line of credit. Two months after the "Shark Tank" episode appeared, MUSH was inundated with thousands of orders, and Thompson and Thomas pulled 10 consecutive all-nighters to get the orders out. Simply choose a product and select the Subscribe & Save option to save 10%. Ashley Thompson and Kat Thomas co-founded Mush Oatmeal in 2015. Even the instant oatmeal packets contained a whopping 20 grams of sugar. Mush Oatmeal generated $72,000 in the first year. MUSH is a delicious and ready-to-eat overnight oats product available near you. Difference between Heuristic and Biases and their types? Mush garnered positive responses from the farmer market, collecting favorable feedback on taste, nutritious values, and digestion. Ready-to-eat oats are different than traditional oatmeal in that they are never cooked. With that, Mark steps up for a brief hug with the founders, during which they express their gratitude. Our purpose is to help people maximize their potential by enabling them to feel, think, and do better. Mush Oatmeal features an excellent 75 days of shelf life. The everyday work will get you where you want to go.. Meet MUSH, a cold oatmeal brand and your new favorite ultra simple breakfast (or lunch, or dinner, or snackthere are no rules when it comes to oatmeal!). Each 5 oz serving of Coffee Coconut MUSH contains approximately 27 mg of caffeine. Just as they thank him for his time, the remaining sharks begin to talk over one another.