What You Can Learn: Rebranding can be a tool for positive change. And it was a bit of a weird one. This post is an example of a rebranding announcement email sent by large corporate brand to its audience. Announcing a new brand externally is another thing altogether.) Why has Survicate Rebranded? Its now a service that covers everything from food deliveries to large transports. If you have any questions, please dont hesitate to contact us at info@modistabox.com. Here are three successful rebranding examples, and a bit about what you can learn from each. After your website has been overhauled with your new brand, apply the rebranding to your LinkedIn page, Facebook Page, Twitter, YouTube Channel, Google+, Instagram, Pinterest. Tie the rebranding into a fun event like a charity run or family fun day. That is to serve local audiences. Keep your announcement emails brief and go straight to the point. Consistently expressing the Company X visual identity builds a strong brand awareness, allowing Company X to maintain our position as the marketplace leader. Dunkin is an example of successful rebranding because it modernizes the experience for customers while staying true to its heritage. If an announcement has been made already about rebranding and your email signature fails to follow suit, customers may be confused about the changes the company is making. 5 Incredible Examples of Successful Rebranding - Simplilearn.com Your email address will not be published. Dont forget to personalize and segment the audience. What You Can Learn: If you are going to change your name or part of it make sure your customers can still identify with your brand (consider longtime customers as well as new). Write a catchy introduction:Greet your recipients and say what the announcement is about in the first two sentences of the email. Jones suggests asking the following questions: In this process, consider the different roles required: leadership team, marketing team, design, copywriting, legal and HR, Jones said. Specialist legal advice should be taken in relation to specific circumstances. Sender helps you with all that and much more! To avoid alienating loyal customers, tie your new branding to your company origins. This button displays the currently selected search type. As valued clients, were excited to announce that as of January 2017, were rebranding. In many ways, your company's uniforms are an effective means of communicating your new brand. How To Write an Email Announcement (With 5 Examples) Heres an example of a promotion announcement email: Dear fellow staff,We have some exciting news! How to Effectively Introduce Your Company's Updated Brand. The company also made a fun new advert to promote the rebrand with a tagline that says "Just Call Us Dunkin'". Brand managers and email marketers looking to improve their email copy. This is a rebranding announcement newsletter from a corporate financial institution specifically an Indian investment management company. Many big corporations are still following decades-old brand identity designs, even in a time of rapid digitalization of businesses. A conscientious focus on budgets and strategic milestones for implementation will help ensure an effective rebranding process that customers will understand and appreciate. Heres an example of a new feature release announcement email: Hey [name]Our new, improved version of [product name] is now available!We made sure to [provide a brief explanation of how the updated version is unique].Ready to get the upgraded version?Click the button below to download it! Consider acknowledging your company history while updating your look for the 21st century. Remember to enjoy the process, and look forward to the benefits your company will enjoy once the dust has settled and your work is done. The color blue was the main attraction. In this post, we take a look at some of the best and successful rebranding stories with the main focus on rebranding designs. As a contributor for Simplilearn, Rob creates expert thought leadership content on a variety of digital marketing and analytics topics. Don't neglect to rebrand your signage! How to Change Your Email Signature During a Corporate Rebrand - Opensense He currently handles product marketing for an e-commerce app. We realize that changing a logo is a process that can involve many steps and take some time, so we will finalize it gradually. Corporate Rebranding Announcement Newsletter Inspiration - Entropy Baba The tool also makes tracking customer loyalty rewards easier. Rob Sanders is a digital marketing veteran with over 20 years of experience. (It's intended to be used internally. Nevertheless, our startup is undergoing a significant transformation in the last few months. Making a big change can be tough, both for you and your customers. Some new startups go through different rebranding phases as a habit and a way of generating publicity. The brand has been there for a long time (over 150 years of heritage). Rebranding Announcement - Swift Creek realty All rights reserved. And prep your sales and customer service for how to inform current customers of the changes.. With our Free Forever plan you can send emails to up to 2,500 of your subscribers. If your brand is dealing with negative attention, then perhaps you can focus on how the brand plans to make things right for its customers. The DSP Mutual Fund Rebranding Announcement Newsletter. However, its also a big change that can be confusing or even off-putting to your existing customer base. Dropbox has an iconic logo thats recognized by people around the world. Complete a brand inventory,said Lauren Craven, director of communications atImperial Dade. The tone is conversational and inviting. Our keynote speaker will be talking about it in detail.The first 40 people to place an order will receive free shipping. Reach out to local media to see if you can generate interest in your rebranding. Coty had established itself as a luxury brand in the beauty industry. ), doesnt appear to be responsive. This new brand identity gave Mailchimp a bold yet more creative look. How to Make Money in Retirement: A Guide to Turning 5 Strategies for Building Brand Trust Through Video, Do Not Sell/Share My Personal Information, Limit the Use of My Sensitive Personal Information. This name change is part of our strategy targeted to emphasize the strength of our capabilities, our growth, and our commitment to helping our clients brand identify their position in the marketplace. Feel free to reach out with any thoughts, requests, or compliments. As part of our rebranding strategy, our company name will change from Von Watts Graphics LLC to 8393 Creative Solutions LLC. Since rebranding should be a slow, calculated process, you cant do everything at once. Dunkin' rebranding involved refreshing all of its logos, packaging, advertising, and even remodeling the store designs. List everything that is branded, from marketing materials to delivery vehicles to forms and invoices. Once your logo is introduced, start redesigning the other aspects of your website, such as fonts, color schemes, and even the site's functionality and usability. Below you'll find a selection we've handpicked to help inspire your own press release. Use the included instructions to take you through the conversion process. Feel free to use any of the above that works for your organization and good luck with the brand rollout! Company Rebrand Announcement If those have changed, it may be time to tweak your name. Some were successful at rebranding while many failed miserably. Rebranding your business can be overwhelming, but can lead to long-term benefits for your company. 4. Identify inactive contacts. Tweets @souravify. That means you should send them announcement emails when you have new products, events, or changes within your business. What You Can Learn: The most well-loved brands can become lost in a crowded industry. This can involve everything from changing your logo to updating your website and Social Media presence. Announcement: We're rebranding with brand new logo and website! Before launch day, make a list of places to check, including landing pages, old email templates, search ad copy, and ad extensions. Changing your brand's voice. The sunrise effect within the logo signifies movement, brightness, fluidity, speed, and velocity. When announcing the rebrand to customers, your business' blog, email announcements, regular mail, social media and press releases can all be effective communication methods. To find colors that are consistent with the business needs of your department, please refer to the relevant style guides. So, its important to ensure that youre getting started on the right foot. Dunkin Donuts was a well-known brand and everyone knew what they can get from its chain of shops. But with the new approaches in business strategy and with the ambition to serve global audiences, the brand needed to have a more unifying design. Be sure to focus on all . Give yourself a grace period to get used to the new branding before expecting customers to fully embrace it. In the fall of 2017, an administrator at George Mason University's law school circulated a confidential memo about a prospective hire. Not only did the telecom giant upgrade its services, but it also wholly streamlined its business architecture. An all-out rebranding for a large organisation is an intense activity that requires an immense amount of coordination across multiple teams. In recent years, we saw even some of the biggest brands making the tough decision to rebrand their identities completely. It is essential to assure current customers that the new brand is a positive transformation and will not affect the service and commitment that the business has demonstrated thus far.". How to roll out a successful rebrand on social media From major changes like your new logo, down to the small aspects such as rounded corners, treat every detail as important. From a technical standpoint, I would point out that this email, when viewed on a mobile browser (Chrome, Safari, etc. Our agents Make sure to add a clear call-to-action (CTA). These company announcement email template examples show us how it's done. Schedule any rebranding events through social media to help advertise them to a larger audience. In the spirit of rebranding, we will continue to commit to our customers and provide the same, or better, level of professionalism you have experienced and we'd like to take the opportunity to thank our loyal customers and business partners for your trust and friendship in business. Whether you're here for product recommendations, research or career advice, we're happy you're here! Letterheads, envelopes, and business cards are printed on [Insert paper specs here, e.g. That's why one of the final steps of your brand refresh checklist - the brand refresh announcement - is a crucial one.